Nobody wakes up wanting to buy cybersecurity. They wake up with a problem. These are the ten we are hired to solve most often — with what it costs to ignore each one, and exactly how the engagement runs.
Every month without a team is a month competitors ship and you do not. Hiring a single senior developer in Montreal takes three to six months and costs well over $120,000 a year before benefits — and if that one person leaves, you are back to zero with no documentation.
This is the single cheapest problem to fix and the most expensive to discover. Ransomware encrypts network-attached backups along with everything else, which is precisely why attackers look for them first. Businesses that lose their working data do not lose a week — a meaningful share of them never fully recover.
Every hour of delay costs money and destroys evidence. Powering machines off wipes encryption keys that sometimes sit in memory. Restoring into a network the attacker still controls gets you encrypted again within days. And if personal information was accessed, Quebec's Law 25 imposes notification obligations that depend on scoping the breach properly.
Traffic collapses immediately when Google blocklists a domain, and recovery takes days to weeks after cleanup. Meanwhile the compromise is usually being used to attack your visitors or send spam in your name. Cleaning the payload without finding the entry point means reinfection within weeks — which is why sites get 'cleaned' three or four times before someone does it properly.
Former-employee access is one of the most common causes of data loss in small businesses, and it is almost never sophisticated — it is a login that was never disabled. It is also the hardest to defend afterwards: if data leaves through valid credentials you forgot to revoke, insurers and regulators treat that as a failure of basic control, not as a sophisticated attack.
Business email compromise costs organisations more than ransomware does, and it rarely involves malware — so antivirus never sees it. Wire transfers are often unrecoverable after 24 to 48 hours. Insurers frequently treat authorised-but-deceived payments differently from theft, so coverage is far from guaranteed.
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Sales lead or owner chasing an enterprise contract
These questionnaires are contract gates. An incomplete or obviously invented response stalls or loses the deal, and overstating controls creates real liability if an incident later shows the answers were false. Meanwhile the deal sits unsigned while your competitor answers theirs.
The exposure is already happening — staff adopt these tools regardless of policy, because they work. Doing nothing is not neutral: it means confidential material is leaving through consumer accounts with no contract, no audit trail and no retention control. For regulated or contractually bound firms, that is a disclosure problem that predates any project you approve.
Slowdowns at peak are revenue events — they happen precisely when customers are trying to buy. Meanwhile the default remedy, a larger instance, buys months and raises the bill permanently without addressing the cause. A rewrite proposed at this point typically takes far longer than estimated while delivering no new value.
Wireless is the only part of your network reachable without entering the building — a car in the lot, the unit next door, the floor above. On a flat network, one compromised laptop, one guest who kept the password, or one camera with factory credentials has a route to your file server, your accounting system and your backups.
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Tell us what is breaking — or what you are trying to build.
You get a senior engineer on the first call, not a salesperson. If we are not the right fit, we will say so and point you somewhere better.